Vinyl Flooring Buying Guide

Vinyl flooring has a look to suit any room. Choose from a huge range of patterns, colours, and even natural effects like wood and stone. Vinyl allows you ultimate flexibility when it comes to the look, with hassle-free fitting and a durable, low-maintenance floor to boot!

If you’re thinking vinyl is the best fit for your home, check out this buying guide to make sure you get it right every step of the way, from browsing to installation.

Why choose vinyl flooring?

why choose vinyl flooring?

Also known as cushion flooring or lino flooring, vinyl brings comfort and warmth to your home as well as bring amazingly practical. It works beautifully with water-based underfloor heating and your feet will love the soft feel of vinyl underfoot.

Sound good? Read on for more reasons why we love vinyl flooring:

  • Vinyl flooring is super hard-wearing and maintenance and cleaning couldn’t be easier.
  • It makes things easier for homes with a busy family, with tons of foot traffic, activity…and mess.
  • Its durability means it’s long lasting, and a good investment that will last for years.


Our range of vinyl and linoleum flooring has been curated by our experts to suit every budget and every room of your home, whatever your personal style. We also have the perfect vinyl underlay and accessories to make sure you get the best out of your vinyl and achieve the perfect finish.

Get browsing to see which vinyl you like, then get free samples delivered to your home to see which one you really love. There’s nothing quite like seeing flooring in your space and holding it in your hand to see if it’s the one for you.

How to choose vinyl by room

You’ve probably walked on vinyl flooring in homes and businesses more than once, firmly believing that it was real wood, laminate or stone. Vinyl and linoleum can be so realistic that guests to your home will never be able to tell the difference.

Vinyl flooring styles

Vinyl printing is improving all the time, which means the options for gorgeous vinyl flooring improve too! You can get almost any design you’d like, and wood, stone and tile effects can be incredibly realistic. This allows you the freedom to transform you home with the look you’ve always dreamed about, with the knowledge that your dream floor is also practical and hard wearing.

Wood effect vinyl


Wood effect vinyl complete with knots and grain detailing is fantastically authentic. Available in any wood type you care to think of from a whitewashed finish or pale beech to atmospheric dark walnut, in every wood shade, plank detail and finish. Some even have a textured surface creating even more realism, especially when you feel it under your bare feet. In fact, the only thing missing from wood-effect vinyl is all the maintenance that comes with a real wood floor!


Browse wood effect vinyl flooring

Plain vinyl


The impact of a bold, single colour can really make an impact in your space, even if you choose a calm neutral tone. Vinyl comes in any colour you can imagine, so whether you want to keep your flooring neutral to fit with any décor you choose, or really make a statement with something vivid and eye-catching, you can take your pick. The combination of colour, practicality and affordability makes plain vinyl flooring a worthy investment for your home. 


Browse plain vinyl flooring

Patterned vinyl


Vinyl comes in a massive choice of designs and styles from zig-zags to stripes and everything in between. Jazz up a room with a funky geometric pattern or a colourful stripe. If you’ve always wanted to add a bit of wow factor to your living spaces or want to bright your kids’ bedroom with fun and practical flooring, there is bound to be a patterned vinyl to suit.


Browse patterned vinyl flooring

Tile effect vinyl


Tile effect vinyl is a great affordable alternative that gives the illusion of an expensive tiled floor. If that slate floor you’ve always dreamed of is a little out of your price range, that’s no reason for you to miss out. In realistic designs including granite, marble, ceramic and slate tiles, this flooring will give you the effect you desire at a fraction of the cost. Vinyl is also cosier underfoot than cold hard tiles. Not only is it comfy, but it adds insulation to make your home warmer too.


Browse tile effect vinyl flooring

Mosaic effect vinyl


Mosaic flooring is beautiful but can be prohibitively expensive to install! There’s also ongoing maintenance and the fact that they’re less than squishy underfoot. A mosaic tile vinyl gives you the impact of a gorgeous mosaic, without the cost, and with added heat and sound insulation too!


Browse mosaic effect vinyl flooring

Underlay & flooring accessories

Underlay protects your sub-floor, as well as providing extra insulation and comfort underfoot. While our experts always recommend it for laminate and carpet, some vinyl flooring can go without it. This depends on their thickness. Always check whether the vinyl you’re after needs underlay, and if you’re not sure our experts are on hand to help.

Vinyl care & fitting guides